Branding & Visual Identity
Product Packaging
Product Photography
Art Direction
Illustration
Copywriting
Challenge
Create a brand identity for the Nibula Chocolate Treat Box company.
The requirement for the brand identity was described as 'fun but professional', combining an existing logo and typeface with illustration.
The primary deliverable being the product packaging - box, sleeve, leaflet insert and business card - with a 'doodle' illustrative style key to the design.
Solution
The design of a creative, playful but sophisticated brand, using a 'doodle' pattern as the brands core visual identity. Aided by the creation of an effective colour palette, each colour representing the flavour of each box; orange, mint, salted caramel and 'Christmas'.
