CDCT Roulette 2024 Shortlisted
Branded Service
Branding & Visual Identity
Product Packaging
Copywriting
Art Direction
Illustration
Visualisation
Campaign Design
Challenge
The 2024 Cameron Day Trust (CDCT) Roulette Brief.
Given a singular line, the brief required Midlands based students to undertake a project of their choice, which ultimately aligned with or iterated from our designated prompt.
My prompt? Make It Pop.
Solution
A meal subscription service targeted towards young shift workers,
aged 16-24, combating the lack of nutrition in shift workers diets.
aged 16-24, combating the lack of nutrition in shift workers diets.
A bold identity inspired by the visual language of the shift-working industries, hones in on the brand's functionality and flexibility.
