D&AD Bumble Brief
2024
D&AD New Blood 2024 Pencil Winner
Campaign Design
Copywriting
Branding & Visual Identity
Art Direction
Illustration
Visualisation
Challenge
To create a campaign that celebrates Bumble's 10-year legacy, while imagining what's next for history's most disruptive dating app.
Targeted towards 18-29 year olds the campaign must centre Bumble date as a safe, empowering, and inclusive social platform for a new generation, in a new era for Bumble.
Solution
An OOH and digital campaign documenting Bumble users success stories of the awkward kind. The good awkward. Embarrassing dating moments which led to happy-ever-after.
Looking towards a future of building confident, empowered and authentic connections, the campaign encourages users to embrace the joy of awkward in both dating and everyday life.
[Individual GIFS]